“Sociedade Brasileira de Engenharia de Televisão,” is a non-profit organization that has been active in Brazil since 1988. The organization brings together professionals from the television, media, and telecommunications industries with the goal of promoting the development of technology and best practices in the industry.
SET is dedicated to advancing the broadcasting and audiovisual industries in Brazil. The organization offers a range of programs and services, including training and certification programs, conferences and seminars, technical papers and reports, and more. SET’s efforts have helped to improve the quality of broadcasting in Brazil and have contributed to the growth and success of the industry.
SET also offers a range of training and certification programs designed to help professionals in the industry develop their skills and knowledge. These programs cover a range of topics, including audio and video production, broadcasting operations, and telecommunications. SET’s training programs are highly regarded in the industry and are a valuable resource for professionals looking to advance their careers.
One of the most significant events that SET participates in is the National Association of Broadcasters (NAB) Show, which takes place annually in Las Vegas, Nevada. The NAB Show is one of the largest trade shows for the broadcasting and audiovisual industries in the world and attracts exhibitors and attendees from around the globe.
SET has a strong presence at the NAB Show and is a regular participant in the event. SET organizes various events and activities throughout the NAB Show, including conferences, forums, and networking events.
At NAB2023, SET is expected to showcase the latest technologies and best practices in the Brazilian broadcasting and audiovisual industries. The organization’s presence at the event will provide an excellent opportunity for industry professionals to learn about the latest trends and innovations in the field and to network with other professionals from around the world.
In addition to its presence at the NAB Show, SET is also expected to organize various events and activities in Las Vegas during the week of the show. These events will provide additional opportunities for networking and learning and will help to further raise the profile of SET and the Brazilian broadcasting and audiovisual industries.
Luana Bravo, Manager of Content and Projects of SET opened the Last Workshop Event.
First Topic: THE CHALLENGES OF MONETIZATION AND NEW FORMATS
Yassue M. Inoki, Head of Business Development – CTV, Siprocal, Roberto Grosman, CTO – Chief Transformation Officer (Diretor de Transformação Digital) do SBT , Gustavo Marra, Presidente, TVCoins e Marcelo Guerra, Head de Plataformas de Mídias digitais da Globo
The rise of video content has fundamentally transformed the way we consume media. With the proliferation of platforms like YouTube, Twitch, TikTok, and Instagram, anyone can now create and share video content with the world. However, while the democratization of video production has opened up new opportunities for creators, it has also created challenges when it comes to monetization and new formats.
That’s what Yassue M. Inoki, Head of Business Development – CTV, Siprocal, said “the business is attempting to grasp the new elements and perceive how it functions. The publicizing market is beginning to get coordinated, and this is a test year to distinguish what the return will resemble. We feel that from 2024 the circumstance will improve, and the publicizing area will start to produce the income that the market anticipates.” Source SET
Roberto Grosman, CTO – Chief Transformation Officer (Diretor de Transformação Digital) do SBT “we have to first think from the user’s point of view. In the United States, with the subscription cuts, the experience of bringing the FAST service to the OTT emerged because it is a similar experience to cable TV. Today, the offer in Brazil is small, so it is an interesting market. The cable TV consumption habit, which was reserved for an elite, can now be expanded with FAST channels. But first, we must have content, and then we will pursue technology.” Source SET
Marcelo Guerra, Head de Plataformas de Mídias digitais da Globo said that Globo already has two channels, and “the beauty of FAST is to segment the content almost infinitely through the large collection that we have,” but the key is to define the monetization model for the FAST market. Source SET
Gustavo Marra, Presidente, TVCoins “The TV Coins executive cited an example of a company in Mexico that launched its own application, stating that “the infrastructure is the same, but the portal is more costly. Therefore, we exchanged a portal banner with player content running to monetize the video. In Brazil, starting next week, we will have the launch of the TV Cultura app.” Source SET
The challenges of video monetization and new formats are real, but they also offer new opportunities for creators who are willing to adapt and experiment. By diversifying their revenue streams, building a loyal audience, and staying on top of new trends and technologies, creators can succeed in this rapidly changing landscape. While the road ahead may be challenging, the potential rewards are significant, with the ability to reach a global audience, build a brand, and make a living doing what you love.
Second Topic: THE NEXT 100 YEARS IN MEDIA
Speaker: Sam Matheny, Executive Vice President and Chief Technology Officer – NAB
He discussed the progress of the migration to the ATSC 3.0 standard and provided an overview of the 100th anniversary of broadcasting and the NAB Show.
Matheny stated that the migration to ATSC 3.0 is voluntary in the United States, but the transition has been significant and rapid, with 351 channels migrated, representing 83 stations in 66 markets, reaching over 60% of broadcasters in the country. He explained that the new standard has resulted in better reception and more engagement and reinforced that “the process is positive” and that the transition has generated interesting progress because “NextgenTV has created a new ecosystem of products and services that broadcasters and suppliers can deliver.”
He also added that “ATSC 3.0 is a new way of delivering content, for example, and has changed and transformed, allowing the market to evolve and reinvent itself.”
Matheny stated that on Monday, April 17th, during the NAB, the chairwoman of the FCC announced a public-private partnership with the NAB to develop the standard, and three committees were created: backwards compatibility, which helps complete the transition, and a third that works on post-transition regulation.
Regarding Brazil, Matheny thanked the support and stated that he is very pleased that ATSC 3.0 is being tested for the physical layer of the new 3.0 TV standard, which is being created in the country. Source SET
3 Topic: FUTURE AND TRENDS OF THE MEDIA MARKET IN THE VIEW OF THE INDUSTRY
Fernando Bittencourt, Ex-presidente da SET, David Ross, Chief Executive Officer, Ross, Serge Van Herck, Chief Executive Officer, EVS, Conrad Clemson, CEO, EditShare , Arne Berven, Chief Executive Officer, Wolftech e João Neto, CEO, Voiceinteraction
The panel was moderated by the former president of SET, Fernando Bittencourt, who was one of the moderators in the first edition of SET:30, held in 1991. Serge Van Herck, Chief Executive Officer of EVS; David Ross, Chief Executive Officer of Ross; Arne Berven, Chief Executive Officer of Wolftech; Conrad Clemson, CEO of EditShare; and João Neto, CEO of Voiceinteraction, participated in the panel.
David Ross from Ross Video was the first to speak, stating that “NDI is the future of production” and that the company has “over 500 engineers developing technologies in Canada,” working to develop solutions.
Serge Van Herck from EVS said that the company works with signal transport and “we like to deliver robust hardware. Our challenges involve working with our customers to develop products dedicated to new emerging needs.”
Conrad Clemson, CEO of EditShare, said with a smile that they are a small software company working on complex assessments, focusing on developing solutions that integrate different audiences and areas, optimizing services. “We have architects in countries like Vietnam, what matters is operation and customer support. The local engineer remains very important.”
Wolftech’s executive, Arne Berven, said that one of the important points is for technology to streamline journalistic efficiency, and therefore “we develop technology thinking about how software and its adoption can allow customers to quickly automate resources and services.”
João Neto from VoceInteraction said that they work and develop technology by working on data and how to manipulate data in favor of the user, with “emphasis on orchestration and data management that help automate processes.”
David Ross responded to Bittencourt’s question, stating that broadcasting is not decreasing, it’s changing; “Broadcasters have new competitors, technology is grateful because they are creating content. What the audience wants is high-quality productions that engage the audience (…) we create content to make beautiful TV with quality.”
In this sense, the EVS executive affirmed that the focus has always been on broadcasting, but today the spectrum has increased. “The market has grown, and so have the productions. The market has increased and artificial intelligence will help broadcasters, with many cameras and multiple slow-motions. Artificial intelligence can be a benefit if it is transparent and allows us to identify, for example, objects, or simplify processes.”
At Editshare, the focus remains on broadcasting, and “we work with channels in Brazil and Latin America. Content is the most important thing, so technologies are arriving, Chat GPT is part of this transition, but what matters is understanding that we are in a process where software solutions are the focus.”
At WolfeTech, he said that BBC uses artificial intelligence for some productions, and that it is possible to combine technologies in the future to produce journalism.
Neto from Voiceinteraction said that the evolution of the market dictates the changes. The offer of content is large and not evaluative, and the question is how to choose. Our idea is to help through data information, extracting metadata and thus discovering contents that serve to create new platforms, new audiences, with new forms of distribution and monetization. “Generating recommendations and new ways of suggesting new content, using algorithms.” Source SET
Distinguished audience of Companies and Entrepreneurs.
Media Crew
If you want to know more about SET click on the banner
SET’s participation at NAB2023 is expected to be a major highlight of the event. The organization’s strong presence at the show, combined with its commitment to innovation and best practices, will make it an essential destination for industry professionals looking to learn more about the latest technologies and trends in the broadcasting and audiovisual industries. SET’s involvement in the Brazil Pavilion and its other events and activities will also provide valuable opportunities for networking and collaboration and will help to further strengthen the organization’s position as a key player in the industry.
You must be logged in to post a comment.