Grocery eCommerce solutions company Mercatus has launched a new personalized marketing automation tool, AisleOne.
The personalization tool aims to activate data insights to deliver a more connected and individualized digital experience for each customer.
For grocers, results show more cart conversions, higher baskets, and an overall sales lift as high as 5% and a 14:1 return on digital engagement investment annually, according to Mercatus.
Built on parent company Relationshop’s digital engagement technology, AisleOne combines proprietary algorithms with decades of grocery-industry experience. The tech provides grocers with increased incremental sales and bottom-line value, through:
- A consistent web and mobile experience configured with dynamic content blocks that offer customers personalized coupons, ads, recipes, and loyalty rewards
- The ability to execute on new loyalty strategies quickly – without additional coding or development time — through web and mobile content
- Targeted lists for personalized campaigns based on customer demographic and behavioral data
- The aggregation of in-store and online customer data to create actionable insights with a single view of customer data
- Full tracking of shopper engagement campaigns from impression to transaction
- A clear view of ROI on digital engagement programs
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