Here’s OUR monthly top picks for you (and your field) for reading, listening to and utilizing in order to stay engaged, informed and one step ahead.
Blog / The 360 Blog for C-Suite
Salesforce
As the world’s leading customer relationship management (CRM) software, Salesforce helps businesses track customer interactions and sales data. So it’s no surprise that the brand is also a thought leader in the business world, publishing key insights on their popular site, The 360 Blog. Posts aimed at the C-Suite cover timely subjects like leading through change, the future of work and incorporating data into your business strategy to drive performance. You can also sign up for Salesforce’s free newsletter to have targeted content sent straight to your inbox.
Book / Collaboration Is the New Competition
by Priscilla McKinney
Since complex business issues can be solved faster and more efficiently as a team, collaboration is displacing competition as an avenue to success. In her groundbreaking book, Collaboration Is the New Competition, author Priscilla McKinney explains how to create the ideal environment for strategic collaboration; establish rules of engagement; decrease frustration; and amplify wins.
AI Tool / Qloo
When launching your brand into new countries, it can be challenging to understand your new market. Qloo is a “privacy-first cultural AI” that decodes global consumer taste—which provides businesses with predictions to help customize products and marketing assets to each culture’s wants and needs. The platform has a deep understanding of over 575 million cultural trends and preferences, including brands, media, travel and more. Detailed compound queries on demographics, psychographics and buying patterns to improve international expansion and customer experiences.
BOOK / The Greatness Mindset: Unlock the Power of Your Mind and Live Your Best Life Today
by Lewis Howes
Mindset is everything—but that’s easy to forget as a new entrepreneur struggling with impostor syndrome. Using science-based strategies, personal stories and a step-by-step approach, best-selling author Lewis Howes helps readers make a mental paradigm shift in his book, The Greatness Mindset. Through defining a mission to enhance purpose; identifying root causes of fear; ending self-sabotaging thoughts; and manifesting greatness, Howes can help your field design the life of their dreams.
Website / Psychology Junkie
Susan Storm
While personality tests like Myers-Briggs Type Indicator (MBTI) or Enneagram are helpful in self-discovery, applying the results of these personality tests in the office can give your organization an edge. The Psychology Junkie website provides free tests to help you discover your results—but more importantly—the site hosts a treasure trove of meaningful content to help you understand the meaning and application of your results. The Psychology Junkie offers fascinating articles to help you hire, train, lead, communicate with and understand your team in new and effective ways.
Podcast / Selling Made Simple and Salesman Podcast
Salesman.com
Looking for personal development on the go? Most episodes of Selling Made Simple have an average runtime of 4-15 minutes, making it the perfect learning tool for even the busiest entrepreneur. Host Will Baron teaches how to find buyers and win business using modern, effective, ethical strategies. Popular episodes discuss crafting the perfect elevator pitch; reducing anxiety; understanding your prospects; and closing the sale.
From the January/February 2024 issue of Direct Selling News magazine.
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