Darien, Conn.. – An advertising agency that blends new-age platforms with experience and traditional practices is now serving clients in Florida in addition to its clients in the New York Metro region and Chicago.
BCM Media, which was founded in 2013, recently added a second office in Jupiter, Fla., in addition to its location in Darien, Conn. Brenda McKenna, who has worked for Fortune 500 brands at major agencies for over 20 years, serves as the managing partner for the agency. Shaun McKenna is a partner in the business and has more than 20 years selling and leading teams at major media companies such as the New York Times, Tribune Media Net, Adcentricity, and EYE Corp. He works on Account Services and New Business Development.
The agency provides strategic media planning and buying services for national and local B2C and B2B clients to help them navigate the complex media landscape by providing the best media mix through precision targeting and responsible spending.
Many advertising agencies are using artificial intelligence and algorithms to dictate advertising programs for their clients. BCM Media balances AI with its extensive experience to create and deliver campaigns that generate a return on investment and outperforms those that are based solely on technology.
BCM Media is also a certified Google partner and includes on its team Matt Lukens, the agency’s Digital Director, who works with both conversion focused and brand building campaigns for national and local clients.
”Every client is looking for different things in their advertising campaign,’’ Brenda McKenna said. “Some want a conversion campaign where they want to cover their costs, others are looking for a branding campaign that generates awareness. Our sweet spot is finding the right mix between branding and conversion, and trying to be responsible in spending a client’s advertising budget. We treat their money like it’s our own.”
While all agencies can deliver important metrics for clients – impressions, ad frequency, reach, demographics and more – BCM Media brings in digital tools that help build a connective thread between advertising and conversion. It also utilizes its experience to quickly pivot if necessary to maximize reach for the lowest cost.
”In a lot of models, there is a ‘set it and forget it’ mentality,’’ Shaun McKenna said. “They plug in the budget and target audience and hit go, and never look at it again. We will set up campaigns based off the parameters on what the client is looking for, but what distinguishes us is we will follow the campaign through the entire cycle to ensure that it’s working. We won’t take your money and spend it. We’ll spend it the right way.”
BCM Media’s team also includes Jennifer Creegan, media director. BCM Media is a Woman Owned Small Business and certified by the Women’s Business Enterprise.
For more information about BCM Media, visit its website.
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