From unearthing the latest in social media to discussing the biggest martech predictions of 2024: this week’s martech highlight has a lot of industry snippets for you to gather quick-insights from:
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Marketing Quote-of-the-Week!
This year’s Social Trends 2024 Report was a great reminder to all that while the social marketing space and profession have greatly progressed, brands continue to struggle with cracking the content code and connecting with their customers on social.
–Billy Jones, VP of Marketing, Hootsuite
Top MarTech News of The Week: 18th to 22nd December
MarTech QnA with the Expert
There’s a lot of great research from organizations like the Ehrenberg Bass institute that suggest that the rules of marketing are really pretty uniform. The best marketers understand these rules, how to apply them to their industry and then leverage their data to understand when they need to break them to really make an impact. Understand the rules, write the playbook, and then figure out when the playbook should be thrown out the window. –Henry Innis, CEO and Co-Founder at Mutinex
MarTech Articles on Headless CMS, ChatGPT, Data Privacy and more!
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin
Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace
Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad
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