About Lord Hobo Brewing Company
Lord Hobo Brewing Company, founded in 2015, was born out of a Boston craft beer bar.
Now into our eighth year of operation, we continue to grow, bringing innovative New
England style beers to our thirsty and dedicated fans. We are a self-made company that
believes our consumers deserve to be recognized and appreciated for who they are.
Our brewery, located in Woburn, Massachusetts, is the nucleus of our company.
Beginning with a small tasting room and only a handful of recipes, our Woburn Taproom
now has a maximum seating capacity accommodating over 400 patrons. We additionally
added a full kitchen and a beautiful outdoor patio. Lord Hobo beers are currently
available in 12 states throughout the Eastern United States with 15 wholesaler partners.
If your skills, experience, and career aspirations match the exciting opportunity described
below, then we are thrilled to have you join us on our mission!
Social Media Marketing Specialist
As we move forward in our development, we are seeking an experienced and talented
marketing mind to work with our team in implementing and executing strategies that will
help further our rapid growth.
The primary role for the Social Media Marketing Specialist is to work under the supervision
of the Director of Marketing in developing and executing strategies that enhance Lord
Hobo’s brand recognition and overall revenue growth. Initiatives will include, but are not
limited to, the following:
Key Responsibilities:
- Liaise between Lord Hobo and our external marketing agency
- Approve of digital content concerning ongoing social media campaigns
- Always ensure accurate brand representation
- Work closely to generate on-site agreed upon content
- Execute on video briefs and outlines provided by them
- Develop innovative ideas with agency to increase web traffic, customer engagement on social platforms and overall digital brand awareness
- Editorial copy on all promotional materials
- Press releases, social media, email campaigns, events, sell sheet, website content, product descriptions, POS materials, others as assigned
- Point of contact for all onsite related marketing inquiries
- Manage all customer feedback through email and social media platforms
- Maintain website with new beer releases, events, graphics, others as assigned
- Work closely with retail locations and sales team to execute marketing initiatives that resonate with the target market and increase revenue
- Maintain an updated media database and pro-actively pitch to local and regional influencers and media
- Attend large brand related events for live social media posts, photography and to manage any press
- Work with the marketing team on all new product launches and marketing campaigns
- Manage ongoing email campaigns through Active Campaign to our consumer database
- Other duties as assigned
Skills and Attributes required to be successful in this role:
- Familiar with Instagram and TikTok trends, audios, etc.
- Comfortable with UGC
- Strong photography skills
- Creativity skills and problem-solving aptitude
- Excellent communications (both verbal and written)
- Time management and multitasking
- Quality videography skills
- A keen eye for detail
- Lots of personality, positive energy and a competitive spirit
- Reliable and accountable for ones’ work
- Team player. Ability to work as part of a larger team
- Well organized with high level of attention to detail
- Execute all projects with a sense of urgency
- Ability to go above and beyond assigned tasks
- Creative thinker but grounded with business objective awareness
- Ability to absorb and apply constructive criticism from Marketing Director and peers
Qualifications:
At a minimum, the Communications Specialist must have the following qualifications and
skills:
- 4-year college degree (or higher) with 2-5 years of relevant professional experience
- Beer or lifestyle beverage industry experience a huge plus
- Comfortable traveling regularly and working autonomously
- Background in photography and videography
- Exposure to Adobe Suite and WordPress preferred
Compensation:
Our total compensation package includes a competitive base salary, ample vacation time,
401K program, a health insurance package, a generous beer discount and much more.
Lord Hobo is proud to be an equal opportunity employer.
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