Lone Design Club launches latest pop-up in Belgravia

Lone Design Club (LDC) continues to be a trailblazer for emerging fashion designers and sustainable brands by giving them high-profile physical platforms to progress their businesses. 

And its latest pop-store location continues that high-end positioning — London’s Belgravia.

Launched in partnership with property giant Grosvenor, the collaboration on Motcomb Street to 15 November is delivering “a premium pop-up experience that celebrates trans-seasonal dressing and sustainable values”.

It features a curation of over 30 innovative and up-and-coming brands, “handpicked to align with the theme, target demographic, and values shared by Lone Design Club and Grosvenor”.

These include British designer brand Emily Carter, Australian brand Kina and Tam, and independent sustainable fashion brand How Pabissi.

LDC and Grosvenor said: “We are committed to creating an immersive retail experience that transcends traditional boundaries. Throughout the event period, an engaging series of B2B and B2C activities will be on offer, including elegant drinks evenings, luxury beauty experiences, relaxing crystal reiki sessions, immersive art workshops, and much more”.

Jane Macdiarmid, Belgravia Retail Director at Grosvenor, added: “This collaboration perfectly aligns with our ethos of fostering innovation and sustainability. We believe this event will be a highlight leading into the festive period for both residents and visitors alike.”

The Belgravia temporary store comes just after LDC completing its recent collaboration with Fenwick’s London department store on Bond Street that featured an immersive store-in-store experience.

Other notable partnerships have included sites on London’s South Molton Street, Cardiff’s St David’s Shopping Centre, Trinity Leeds, Bart’s Square in London’s Farringdon, The Glades in Bromley and Islington Square in north London.