Category Social Media Marketing

In the fast-paced digital era, social media marketing has become a cornerstone of successful businesses. To stay competitive, marketers need to adapt and utilize the latest technologies. Artificial Intelligence (AI) has emerged as a game-changer, revolutionizing the way social media…

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Ann Marie Puig, a trailblazing entrepreneur, is revolutionizing the social media marketing landscape with her expert insights on crafting effective strategies for brand success. As businesses increasingly turn to social media to engage with customers and drive growth, Puig’s innovative…

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management…

Social media has become a game-changer in the way we conduct business, with its influence extending to every sector imaginable. Among the many personalities harnessing its power, Ty Lavigne stands out as an influential figure. Better known as The…

Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors’ products. Shijie Lyu (Photo by Leah Ingle/University of Notre Dame)…

TikTok was the company with the fastest-growing digital advertising revenues in 2022 with a 155% growth rate – four times more than Apple and seven times more than Amazon. With the potential to reach millions of people practically overnight, marketers…

Social media platforms have become the best way businesses can reach their audience. Whether a company wants to attract new leads, raise its brand awareness, or interact with its audience – social media is the place to start. No successful…

FILE PHOTO: Barbie-themed merchandise is displayed at a mall in Glendale on July 17. REUTERS/Lisa Richwine/File Photo It is Barbie’s world, and U.S. small businesses hope their social-media marketing can help them cash in on it. From Malibu makeovers to…

In the world of social media marketing, there’s a new player in town: the granfluencer. These are seniors who have built up a significant following on platforms like Instagram, TikTok, and YouTube, and they’re quickly becoming a force to be…