BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. 85%…
Canva’s study uncovers the importance of closing the AI knowledge gap for teachers A new study from Canva reveals how teachers feel about the proliferation of artificial intelligence and its impact in their classrooms – the majority are enthusiastic and…
mParticle, an AI-powered, real-time Customer Data Platform, announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes mParticle for its…
JERSEY CITY, N.J. , Dec. 1, 2023 /PRNewswire/ — Effectual, a cloud service provider, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising…
AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The United Kingdom’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th…
DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect’s strategic initiative to help clients optimize their marketing holistically, from a single…
Expanded partnership modernizes the way that publishers can transact and monetize their CTV ad inventory TheViewPoint (TVP), a connected television monetization platform, today announced a newly expanded partnership with FreeWheel, a global technology platform for the television advertising industry. The…
The way businesses sell products has transformed significantly in recent years. Largely due to the rapid growth of e-commerce. With the internet becoming an integral part of daily life, the buying and selling of goods have shifted from traditional brick-and-mortar…
As AI technology advanced significantly this year, brands and marketers were forced to adapt or risk being left behind. Although challenging, this shift proved valuable across industries of all verticals, with 33% of respondents using AI almost every day, according…
Dive Brief: NBCUniversal and Google have teamed up to take viewers behind the scenes of the Macy’s Thanksgiving Day Parade with help from the Radio City Rockettes, per details shared with Marketing Dive. Three custom 30-second ads airing during the…
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