Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors’ products. New research from the University of Notre Dame analyzes…
Shivani Thali Class of 2024 Currently Studying: MS in Social Media and Mobile Marketing Current Internship: Retail Marketing Intern, Newmark Pronouns: She/They Image As a retail marketing intern with the renowned commercial real estate firm Newmark, Shivani Thali is getting…
FORT WORTH, Texas, July 25, 2023 /PRNewswire/ — Simpli.fi, the advertising success platform for agencies, brands, and media companies, announced today its inclusion in the 2023 Gartner® Market Guide for Ad Tech Platforms. Simpli.fi has been recognized by Gartner in…
A complaint filed against LilyAna Naturals earlier this month over the use of the word “natural” in the brand’s labeling is one of the latest in a line of consumer complaints alleging that aspects of a company’s environmental and social…
Everyone knows Virgin Atlantic because of the global brand that the group has created over the years, meaning that they are a case study in marketing success. The airline has always been known for its innovative and creative marketing campaigns,…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Advertisers and agencies continue to grapple with how rapid developments in generative artificial intelligence (AI) will…
EMA has published a draft reflection paper outlining the current thinking on the use of artificial intelligence (AI) to support the safe and effective development, regulation and use of human and veterinary medicines. This paper, which is now open for…
Sam Doran7/14/23 5:26 PM Around 80 acres of potato fields were underwater in Hatfield on Wednesday, Rep. Lindsay Sabadosa said after surveying the flood damage. [Courtesy Sabadosa] While the full House of Representatives trudged into its chamber for the first…
PHILADELPHIA, PA / ACCESSWIRE / July 13, 2023 / IntroductionThe digital marketing agency Wade Marketing has generated both positive recognition and negative criticism within the industry. While some question the agency’s legitimacy and ethical standards, it is essential to present…
By: Cassidy Delamarter, University Communications and Marketing Italian officials have provided an interdisciplinary group of researchers from the University of South Florida access to the remains of individuals who died from the Black Death, a plague that killed millions of…
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