Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Like automotive ads before them, spots for tech gadgets follow a familiar formula: beautiful close-ups of clean…
A journalist and researcher on unidentified anomalous phenomena (UAP), or UFOs as they’re better known, presented the remains of purported “non-human” beings to lawmakers in Mexico on Tuesday during the country’s first public congressional hearing on the topic. From a…
The Downtown Joplin Alliance will hold its next Downtown Now event from 5 to 6:30 p.m. Wednesday at Chaos Brewing Co., 112 S. Main St. Downtown Now is a quarterly event for downtown business owners, residents or people concerned about…
New Agreement Empowers Reputation Management and Strategic Communication Agendas Worldwide CHICAGO and NEW YORK, Sept. 7, 2023 /PRNewswire/ — Cision, the leading provider of consumer and media intelligence and communications solutions, has entered into a long-term agreement to distribute Dow…
Hui Feng, associate professor of marketing at Iowa State University. Larger image. Courtesy of Ivy College of Business. AMES, IA – During Frito-Lay’s first “Crash the Super Bowl” contest in 2006, thousands of participants submitted 30-second videos promoting…
ATLANTA, Sept. 1, 2023 /PRNewswire/ — Norfolk Southern Corporation (NYSE: NSC) is substantially complete with a root-cause analysis of the system outage that occurred on Monday. The company provided the following update on the findings to date: We are substantially complete with a…
Each business day, MSSP Alert delivers a quick lineup of news, analysis and chatter from across the managed security services provider ecosystem. The Content: Written for MSSPs and MSPs; threat hunters; security operations center as a service (SOCaaS); managed detection and…
The Gist Core update. Google’s August 2023 core update is its second major algorithm change of the year, potentially affecting page rankings. Recovery tips. Google emphasizes the importance of high-quality, people-first content for optimal site performance. Google is currently rolling out another…
STAFF REPORTS | PHOTO BY PETER SPURRIER World Rowing, the international governing body of rowing formerly known as FISA (Féderation Internationale des Sociétes d’Aviron), has continued its quest for revenue and growth by appointing the firm Intelligent Research in Sponsoring…
Dive Brief: Of the marketers using X, formerly known as Twitter, or Instagram, 80% said they will likely try Meta’s Threads despite ultimately feeling that the offering contributes to channel fragmentation, per Capterra’s 2023 Social Media Landscape Survey. Further, 66% believe Threads…