Dive Brief: Ally Financial said that a proprietary large language model (LLM) helped make its marketing operations more efficient in a monthlong test, per details shared with Marketing Dive. The Ally.ai chat solution, which launched in June, delivered an average…
April 20 Kathy Babiak, Associate professor, Sport Management, University of Michigan “Does Team Ownership Affect Corporate Philanthropy in Professional Sport?” Watch Video Replay Abstract: Introduction: As one of the pillars of corporate social responsibility, corporate philanthropy (CP) is a vehicle…
John Hancock adds latest Apple Watch models to Vitality program | Insurance Business America Insurance News John Hancock adds latest Apple Watch models to Vitality program Members can earn the new smartwatches through a small fee and exercising regularly Insurance…
The recent news of WeWork bankruptcy has sent shockwaves through the business world, and the repercussions are likely to exacerbate existing challenges in the real estate and coworking industries. WeWork, once hailed as a disruptor in the office space sector,…
Brands don’t often start off with a fully-drawn technology roadmap to power their market efforts, and can find themselves lost as a result. Typically it takes an unexpected shift – the end of third-party cookies, new digital channels or simply…
The Food and Drug Administration approved a request by Eli Lilly on Wednesday to begin marketing its tirzepatide medication, which is branded as Mounjaro for diabetes, under a new brand for weight loss as well. While Mounjaro had already been…
Wealth management firm True Potential has announced that David Harrison has stepped down from his role as chair. He is succeeded by Andrew Sibbald, who has been deputy chair since April 2023. Sibbald is an industry veteran, with over 35…
Blackbird AI has launched the RAV3N Narrative Intelligence and Research Team, which evaluates the threats and risks that organizations face from narrative attacks across the digital information ecosystem, according to the company. RAV3N consists of narrative and threat intelligence analysts,…
“ Digital Ad Platforms Market research report is the new statistical data source added by Research Cognizance. It uses several approaches for analyzing the data of the target market such as primary and secondary research methodologies. It includes investigations based on historical…
DUBLIN, Oct. 27, 2023 /PRNewswire/ — The “Bottled Water in the U.S. Through 2027” report from Beverage Marketing has been added to ResearchAndMarkets.com’s offering. This authoritative report offers an in-depth analysis of the U.S. bottled water market, covering key market segments,…