The new program is purpose-built to incorporate AI functionality into marketing workflows, removing the barrier to experimentation and disrupting the traditional hours-based model with a move towards value-based pricing AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — Jasper, an end-to-end AI copilot…
Reddit has added another certification course to its Reddit Ads Formula marketing education platform, with participants now able to secure a “Creative” certification to further demonstrate their Reddit ads knowledge. Originally launched last June, Reddit’s Ads Formula platform provides a…
Campaigners have launched a spoof agency named Atmospheric following the news that McCann is poised to repitch for Saudi Aramco – the world’s largest oil and gas company. Created by the climate collective Glimpse alongside satirist and musician Oli Frost…
Dive Brief: Ad Net Zero said that the advertising industry is producing mixed results in efforts to reduce its carbon footprint, according to a recently released review of the global climate action program’s U.S., U.K. and global supporter base. Based…
Wieden+Kennedy, The&Partnership, Amplify, Leo Burnett and Oliver have seconded talent for a new pop-up ‘agency for nature’ in a bid to tackle eco-anxiety. According to a 2022 study by the journal Ambio, Britain ranks bottom for nature connectedness in Europe,…
Developed by Pereira O’Dell and Plan.Net, the new platform is designed to spark new ideas in the minds of marketers. As anyone who’s toyed with ChatGPT over the past year can attest, an advanced large language model (LLM) can do…
Stagwell to Host Content Studio Interviews, Exhibition Floor Tours and Inspiration Sessions NEW YORK and LAS VEGAS, Nov. 14, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, returns to CES 2024 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 9-12, 2023, in Las Vegas.…
Younify TV, an app that consolidates streaming service watch lists to help viewers quickly find shows, is adding ad-supported services Tubi and Pluto TV to its free universal streaming guide. The app started with major subscription services, but the popularity…
LONDON, Nov. 09, 2023 (GLOBE NEWSWIRE) — As per The Business Research Company’s Aerial Advertising Global Market Report 2023, the global aerial advertising market is taking to the skies with remarkable growth projections. According to the Aerial Advertising Global Market…
NEW YORK, Nov. 8, 2023 /PRNewswire/ — MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled Braid, its proprietary machine learning platform. The platform will initially focus on optimizing traffic shaping, providing increases to programmatic efficiency…