Just like the award show, the Gerety Talks series puts some of the marketing and creative industries’ true changemakers in the spotlight and at the centre of the conversation for a refreshing take on what leadership looks like. The panel…
FILE – Assemblywoman Buffy Wicks, D-Oakland, plans to introduce the California Journalism Protection Act. (AP Photo/Rich Pedroncelli, File) A California bill that aims to ease newspapers’ internet-age woes by making Big Tech companies like Google and Facebook pay for the…
BELLEVUE, Wash.—Despite ongoing worries about an economic slowdown or recession in the U.S., the TV measurement firm iSpot.tv has released a new survey that shows relatively bullish sentiment going into the 2023 TV Upfronts. Based on a survey of more…
The certification is just the beginning of the agency’s sustainable transformation. Becoming a B-Corp is no mean feat for any company – requiring total transparency and rigorous measurement. So B-Corp certification for a global network advertising agency across eight offices…
“The sellers and the buyers in that ecosystem have really specific requirements around how they want to transact,” said Sean Buckley, Magnite’s chief revenue officer. “And so, you need to have the depth of technology and capabilities, and you also…
Brands and agencies can now access Oracle Advertising data for supply-side targeting via OpenX PASADENA, Calif., April 4, 2023 /PRNewswire/ — OpenX Technologies, Inc., one of the world’s leading omnichannel sell-side platforms today announced a new collaboration with Oracle that…
Twitter has been bleeding advertisers since Elon Musk took over, with several high-profile companies pausing promotions on the platform. According to a report by Bloomberg, last year, from September to October, the top advertisers on Twitter spent $71 million on ads. However, during the previous two…