Smaller budgets are also contributing to the pressure. In 2023, marketing budgets represented 9.1% of company revenue, compared to 9.5% in 2022. As CMOs grapple with how to make the most out of their declining dollars, social advertising is one…
“Artificial intelligence (AI) is rapidly changing the advertising landscape” is a confirmation. It is a statement of fact that AI is having a major impact on the advertising industry. AI is being used to automate tasks, personalize ads, and measure…
Antonio Carlos Martins as the owner of ACM Productions – Advertising Agency in Miami and his awards. Antonio Carlos Martins is a Brazilian-American advertising executive who has been in the industry for over 30 years. He is the founder and…
Advertising is an ever-evolving industry and at its forefront are several innovative and dynamic advertising agencies. These agencies are the creative brains behind the captivating ads that influence consumer behavior and shape brand identities. As of the latest data available…
While Yaccarino’s swift exit will cast a shadow over the upfronts, protests related to the Writers’ Guild of America strike are anticipated to recur at events throughout the week, with Netflix choosing to opt for a virtual-only presentation. At its…
State Board of Administration of Florida Retirement System has recently cut its stake in shares of Interpublic Group of Companies, Inc. (IPG) by 2.9% according to a recent filing with the Securities and Exchange Commission (SEC). The institutional investor sold…
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New York: Basketball great Shaquille O’Neal, rapper 50 Cent and TV producer Kenya Barris have joined the list of possible bidders for Paramount Global’s BET Media Group, the Wall Street Journal reported. The three are partnering with New York-based Group…
Rain the Growth Agency Co-Founder and Chairwoman Recognized PORTLAND, Ore., May 4, 2023 /PRNewswire/ — Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, is delighted to announce that Co-Founder and Chairwoman, Michelle Cardinal, has been…
Article content The Ontario New Democrat Party’s Labour critic wants Premier Doug Ford to commit that the province and its Crown corporations not use replacement workers in any Ontario government-funded advertisements. Article content During Question period this week, Sudbury MPP…