The news: Some 33,000 ad agency jobs could be replaced by automation as soon as 2030, according to a report from Forrester Research, amounting to 7.5% of the total agency workforce. One-third of the losses, or 11,000 jobs, will be…
SACRAMENTO, Calif. — Dairy Council of California, a nutrition organization working together with champions to elevate the health of children and communities through lifelong healthy eating patterns, has been awarded two Telly Awards for its “Let’s Eat Healthy Together” broadcast…
A new report from Imagine Communication reveals almost three-quarters (71 per cent) of advertising agencies what to be able to purchase ad slots on both linear and CTV as a bundle. The report, titled Connected TV Ad Buying: A Survey of…
Doe-Anderson has been selected to serve the marketing needs of TDECU, Houston’s largest credit union. Tweet this “We felt an immediate connection with the team at TDECU,” John Birnsteel, Doe-Anderson CEO, said. “It has an impressive culture that values its…
The extent of area burned in California’s summer wildfires increased about fivefold from 1971 to 2021, and climate change was a major reason why, according to a new analysis. Scientists estimate the area burned in an average summer may jump…
Viant Technology Inc. (NASDAQ:DSP – Get Rating) has been assigned a consensus recommendation of “Hold” from the eight research firms that are currently covering the company, MarketBeat reports. Four investment analysts have rated the stock with a hold rating and…
Crave currently airs Canadian sitcom ‘Letterkenny’ Courtesy of Lindsay Sarazin/Hulu Bell Media’s Crave subscription video-on-demand streaming service is looking to advertising to grow its business in Canada. On Thursday, Crave became the latest direct-to-consumer TV service to add cheaper advertising-supported…
MarTech The bigger the brand, the greater the bureaucracy – and this can be a real headache for talented creatives looking to secure high-profile work. Running an agency – whether it provides marketing, development or social media services, or a…
SACRAMENTO, Calif. (AP) — A California bill that would force Big Tech companies to pay media outlets for posting and using their news content cleared another critical hurdle Thursday. The measure is among hundreds of bills that passed in the state Senate…
Meta, the parent company of Facebook and Instagram, is threatening to pull news content from its sites in California if the state passes a bill that would require tech companies to pay media organizations for their content. The California Journalism Preservation…