Los Angeles & Madrid, January 9,
2024 — ICEX Spain Trade & Investment, whose mission is
to promote the internationalization of Spanish companies and
the promotion of foreign investment, today announced a new
agreement with Parrot Analytics, the leader in global
entertainment analytics, to strengthen the production, sales
and international positioning of Spanish companies in the
global media and entertainment sector.
Parrot
Analytics is the leading global entertainment analytics
firm, providing valuable global and territory-based
information on demand and commercial valuation of film and
TV content by analyzing the behavior of more than 2 billion
consumers worldwide.
“This collaboration with Parrot
Analytics will help us support the Spanish companies that
bring our top local content from Spain to the world,” said
Carmen Jordan, Director for Creative Industries, ICEX.
“Parrot Analytics’ product suite combines unique insights
with comprehensive content supply and demand analysis,
enabling our producers and distributors to predict the
performance and monetary contribution of their content in
specific territories and on specific platforms, providing
Spanish companies with most sophisticated research tools,
until now only available to major studios and streaming
platforms.”
“Our mission is to help connect
consumers with the content they love, and working with ICEX
will enable us to further this mission with the vibrant
Spanish entertainment industry,” said Jaime Otero, VP
Partnerships, Parrot Analytics. “As the appetite for
international content keeps growing in the global
marketplace, this collaboration with help bring Spanish
companies to the forefront of data and technology to support
their business, particularly in international sales and
co-productions.”
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In leveraging Parrot Analytics’
global audience analytics, ICEX joins a rapidly growing
roster of industry leaders, including such studios as
Lionsgate, Warner Bros. Discovery, NBCUniversal, and Sony
Pictures; media and technology companies including Amazon,
Comcast, and Google; networks such as Sky and Turner;
government agencies such as Canadian Media Fund and British
Film Institute; and streaming services such as Max and
Amazon Prime Video.
About ICEX
ICEX Spain
Trade & Investment (ICEX España Exportación e
Inversiones) is a public business entity and part of
Spain’s Ministry of Economy and Business Affairs whose
mission is to promote the internationalization of Spanish
companies in order to contribute to their competitiveness
and add value to the economy as a whole, as well as to
attract foreign investment to Spain. Under the brand
“Audiovisual from Spain” ICEX promotes the visibility
and recognition of Spanish talent in film, animation,
television, video games, and extended reality on a global
scale.
www.icex.es
www.audiovisualfromspain.com
About
Parrot Analytics
Parrot Analytics is the leader in
global entertainment analytics. The company values content,
talent and IP by measuring over 2 billion audiences
globally. Leveraging audience demand and content supply,
Parrot Analytics can determine how much any TV show or movie
is worth on a specific platform by region. Parrot
Analytics’ partners use this knowledge to help better
understand global supply and demand across all platforms to
value content and talent, drive better production,
distribution, acquisition, and marketing decisions, as well
as increase D2C growth and retention. For more information
about Parrot Analytics, see www.parrotanalytics.com.
© Scoop Media
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company’s TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
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